Top 5 Questions About Instagram - Answered

  • By Markell Holland
  • 05 Jan, 2018
Top 5 Questions About Instagram

What are the best times to post? Why isn’t my engagement rising when I am using between 25- 30 hashtags? With a growing digital landscape on Instagram there are pitfalls that will effect your reach and overall growth.

 Some of the most successful brands on Instagram have two things in common - they know their target audience and have amazing content. Instagram has over 800 million users and provides a huge asset for visual content, which we know drives social like none other. 

These top 5 questions came directly from our customers as well as general inquiries we receive most frequently to assist with achieving a larger following and increasing brand awareness.   


When should you post?

One of the most common questions we receive is the best time to post on Instagram. The graphic below is a great guide to steer you in the right direction.

Best times to post on Instagram
Image by: Sprout Social

You can get more information from your Instagram follower analytics if you have converted your profile to a business profile.

How can employees use Instagram to benefit business?  

While you cannot control the content your employees may post or engage with, you can ask them to keep it professional if they mention anything affiliated with your business.

Each time you post to your account, be sure to let employees know via company email or Instagram private message. This will boost engagement and help you reach more people in the news feed. 


How can employees use Instagram to benefit your business?

Do you want your content to appear when people view your business’s location page on Instagram? Ask them to add the location of your business when they take photos or videos from work.

How many hashtags should I use on my posts??

Between 25 and the max of 30 targeted hashtags posted in the comments is recommended. By putting hashtags in your first comment it keeps the image description clean. 

How many hashtags should I use on my posts?

Your posted image will start working in Instagram’s algorithm as soon as you post it. Make sure you post your hashtags immediately after you post your picture with caption.

What is a good benchmark for engagement?  

If you are setting you sights on achieving success then aim for the same numbers the big brands average. Sable Harris of Track Maven notes, “big brands receive an average of 37 total likes and comments for every 1,000 followers.

You can use this to project your benchmark by multiplying your followers by .037 .

  • If you’ve got 2,000, aim for 74 likes and comments
  • If you’ve got 550 followers, aim for 21 likes and comments
  • If you’ve got 3000 followers, aim for 111 likes and comments

You can also increase your engagement & brand awareness with tools like our Social Media Exposure  service. 

How can I use Instagram Stories to build my brand?

With 300 million daily users Instagram stories is one of the best ways to market to potential customers and reach your ideal audience. It is a great engagement tool for uses that include special offers, giveaways, and behind-the-scenes peek at our product or company culture. 

Show your potential customers and followers a creatively different side. The use of Instagram Stories poll feature is one of the coolest aspects for you to gauge what you viewers interests are.  

How can I use Instagram Stories to build my brand?
Remember that you will appeal to followers if you entertain them. An example is Gary Vaynerchuck and his creative stories that inspire, motivate, and inform. 
How can I use Instagram Stories geofilter to build my brand?
 ´╗┐By using geo-filters on your Instagram Story, you can target your Stories for a specific location and attract a local audience. 

Stay tuned every Friday for new posts!

Have an Instagram question? Comment below!

ITV Marketing

By Markell Holland 05 Jan, 2018

What are the best times to post? Why isn’t my engagement rising when I am using between 25- 30 hashtags? With a growing digital landscape on Instagram there are pitfalls that will effect your reach and overall growth.

 Some of the most successful brands on Instagram have two things in common - they know their target audience and have amazing content. Instagram has over 800 million users and provides a huge asset for visual content, which we know drives social like none other. 

These top 5 questions came directly from our customers as well as general inquiries we receive most frequently to assist with achieving a larger following and increasing brand awareness.   

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